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This web page states the following, "Get service or a free installation estimate here." Our analyzers saw that the web site also said " No more pulling the hose around, moving the sprinkler or remembering to water." The Website also said " Your lawn gets watered when you want it, how you want it. Over watering can be harmful to your lawn and shrubs. It is wasteful and ends up costing you more money. A sprinkler system will save money each month on your water bill. Burns and Sons Irrigation has provided quality sprinkler system installations and service to thousands of." The website's header had Paver installation as the most important optimized keyword. It is followed by Interlocking pavers, Paving stones, and Pavers which isn't as highly ranked as Paver installation. The next words burnsandsonsirrigation.com uses is Fire pits. Walkways was included and might not be seen by search crawlers.